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How to Use Content Pillars to Simplify Your Social Media Strategy
If you’ve ever stared at a blinking cursor wondering what the heck to post today , you’re not alone. One of the biggest challenges for...

Joelle Mumley
Jul 143 min read


A Week in the Life: Rhythms, Routines, and a Bit of Room to Breathe
One of the most grounding things I’ve done in my work life is create a weekly rhythm—a structure that gives shape to the variety of...

Joelle Mumley
Jul 13 min read


Meet Cecilia: The Creative Communicator Behind the Scenes
Hi! I’m Cecilia — an animal lover, an art enthusiast, and a communications professional and I'm so excited to share my journey here on...

Cecilia Kamau
Jun 233 min read


How I Started: The Story of My Business
I started this business for two reasons: a desire to live in Kenya and a desire for more control over my professional life. Working in...

Joelle Mumley
Jun 153 min read


Debunking the Myth That Communications Is a Luxury
There’s a common myth in the world of business that goes something like this: “We’ll focus on communications once we’ve got everything...

Joelle Mumley
Jun 102 min read


8 Things That Have NOT Changed In the 8 Years Since I Moved Back to Kenya
I love an anniversary—the pause it offers, the nudge to reflect. Recently, I marked eight years since I moved back to Kenya, and I’ve...

Joelle Mumley
Jun 13 min read


8 Things That Have Changed In the 8 Years Since I Moved Back to Kenya
I love an anniversary and the chance it offers to reflect and remember. As I celebrate my recent anniversary of moving back to Kenya,...

Joelle Mumley
May 254 min read


Starting a Business: 5 Potential Mistakes and How to Avoid Them
Starting a business is an exciting, rewarding adventure, but it can also be fraught with pitfalls that could set you back. When I started...

Joelle Mumley
May 214 min read


The Ethics of Selling What Matters, Not Just What Sells
During a recent session I held with health entrepreneurs from across Africa, a founder raised a dilemma that I thought cut to the heart...

Joelle Mumley
May 142 min read


The Ultimate Guide to Starting a Communications Plan from Scratch
Whether you're launching a brand, leading a nonprofit, or finally giving some structure to your side hustle, you’ve probably heard that...

Joelle Mumley
May 24 min read


Overcoming Challenges: Lessons from Accidentally Starting a Business
I didn’t set out to be an entrepreneur. I didn’t have a grand business plan, a pitch deck, or a folder labeled “Startup Dreams.” I...

Joelle Mumley
Apr 243 min read


How to Plan a Month of Social Media Content in 5 Simple Steps
If you’ve ever stared at a blank content calendar wondering what to post, you’re not alone. Social media can feel overwhelming and never...

Joelle Mumley
Apr 163 min read


The Benefits of Storytelling in Marketing Communications
One thing I'm incredibly passionate about when it comes to marketing a business is that it’s not simply about getting noticed—it’s about...

Joelle Mumley
Apr 112 min read


4 Books to Help You Apply Creativity to Your Business Communications
Keeping Creativity Alive in Business Communications Business communications can sometimes feel a bit dry. Whether you're crafting emails,...

Joelle Mumley
Mar 263 min read


Demon Copperhead
I've mentioned before that Barbara Kingsolver is my favorite author and this is another winner from her. In fact, in terms of critical...

Joelle Mumley
Jan 17, 20241 min read


How to be an Anti-Racist
I read this book, as many others did, in the midst of the beginning stages of the Black Lives Matter movement. As I was processing what...

Joelle Mumley
May 4, 20232 min read


The Things They Carried
Why is it that short stories tend to be darker, harsher, more gut-punching than pretty much any other writing style? The best short story...

Joelle Mumley
Mar 17, 20232 min read


The In-Between World of Vikram Lall
When I lived in Seattle, I went to a lecture about the Indian diaspora. I actually don’t remember much about the woman who was hosting...

Joelle Mumley
Feb 24, 20233 min read


Where the Crawdads Sing
Chances are you’ve heard of this book... It was incredibly popular and then became a blockbuster movie. I was late to the party, only...

Joelle Mumley
Jan 23, 20232 min read


Solo Camping & Thriving in 2023
I had been planning for months, in fits and starts, for a solo camping trip to parts of Kenya I don't usually get the chance to explore....

Joelle Mumley
Jan 12, 20233 min read
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