How I Started: The Story of My Business

I started this business for two reasons: a desire to live in Kenya and a desire for more control over my professional life. Working in the NGO world, I often found that decisions about my role, funding, and even my daily responsibilities were being made far away—by donors or policymakers who had little connection to the local reality. It was frustrating to feel that the work on the ground was always vulnerable to the next shift in global priorities or donor interests.

At the same time, I noticed something else: in every job I had, people kept asking me to write and edit. Whether it was donor reports, blog posts, or strategic documents, writing and editing always ended up on my plate—even if it wasn’t technically in the job description. Eventually, I realized this wasn’t a coincidence.

Finding the Sweet Spot

That realization led to a simple insight: I like writing, and a lot of other people don’t. Or, if they do, they rarely have time for it. Every organization needs clear, effective communication, but few have the in-house capacity to do it well and consistently. That’s where I saw an opportunity.

So I started small. I offered to write what others didn’t want to write. I focused on saving busy people time and energy by doing something I genuinely enjoyed. At first, it was just about providing support—getting words on paper, making sense of ideas, and helping teams tell their stories more clearly.

But as I continued, the work evolved. I didn’t just want to be a writer-for-hire; I wanted to understand how communications could drive strategy, culture, and organizational growth.

Growing With the Work

There were three main things that guided my next steps:

1. What people actually needed. I paid close attention to where teams were getting stuck—whether that was in articulating their vision, reaching stakeholders, or creating consistency across platforms.

2. What I enjoyed doing. It turned out that I loved not just writing, but also thinking through systems, messaging frameworks, and creative strategies.

3. Where my skills were growing. I was often learning by doing—taking on new challenges, expanding my toolkit, and building my confidence with every project.

The truth is, I wasn’t “qualified” to offer communications strategy at the very beginning. But I listened. I asked questions. I collaborated with people smarter than me. And over time, my work shifted from a service to a partnership. Today, I don’t just help with writing—I help organizations strategize and plan.

What We Do Now

Now, this work has grown into something much more comprehensive.

• I offer communications strategy guidance to organizations that want to be more intentional about how they show up in the world.

• I create systems and templates for building communications plans from scratch—so even small teams with no comms background can start strong.

• I work with leadership to institutionalize communications, making sure it’s not just a one-off task but a sustainable, effective part of how the organization runs.

It’s about moving communications from being reactive to proactive. From being an afterthought to being a strategic asset. From being a solo task to being a team-wide mindset.

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What started as a desire for independence and a love of writing has grown into something much more than I imagined. This business wasn’t built overnight—it’s been a process of noticing, iterating, experimenting, and learning. And it continues to be.

If there's one thing I've learned along the way, it's that communications isn’t just about putting words on paper. It’s about helping organizations show up clearly and confidently in the world—inside and out.